How Much Is a Billboard Ad?

Billboard Advertising Costs in the UK

Billboard advertising remains one of the most powerful and memorable ways to reach audiences in the UK and beyond. Whether you’re a local business or a national brand, the right billboard campaign can dramatically boost your visibility, drive brand awareness, and spark real engagement. But how much does a billboard ad actually cost—and what should you know before getting started, especially in the fast-evolving world of digital billboards?

We Specialise in Digital Billboards in the UK and Worldwide

At Supreme, we specialise in DOOH (Digital Out-of-Home) billboard advertising—the dynamic, eye-catching screens you see lighting up city centres, roadside locations, shopping hubs, and transport links. We give you access to an unrivalled network, including:

25,000+ digital billboards (DOOH) in the UK

500,000+ digital billboards worldwide

5,000 traditional billboards in UK cities

This means you can target your audience with precision, flexibility, and scale—whether you want a single local screen or a nationwide campaign.

How Much Does a Billboard Ad Cost?

Our campaigns start at just £395, making professional billboard advertising accessible for every budget. Here’s a breakdown of typical costs:

Digital Billboards (DOOH)

Entry-level campaigns: From £395

Typical weekly cost: £395 – £1,500+ (depending on location, format, and duration)

Premium locations (e.g., central London): Can exceed £2,000 per week

Traditional Billboards

Standard 48-sheet billboard: £200 – £2,000 per week

96-sheet billboard: £500 – £3,000 per week

Entry-level campaigns: From £395 (select locations and durations)

Prices vary depending on location, screen size, audience reach, and campaign duration. Digital billboards offer flexible booking options, including short-term and daypart campaigns.

What Influences Billboard Advertising Costs?

Several factors affect the price of your billboard campaign:

Location: High-traffic city centres and major roads cost more than suburban or rural placements.

Size & Format: Larger or more prominent screens command higher rates.

Duration: Longer campaigns offer better value per impression.

Time of Day: Prime time slots (rush hour, evenings) can be more expensive for DOOH.

Creative Requirements: High-impact creative can boost your results.

Billboard Ads Need Professional Design

A billboard’s effectiveness depends on its design. Your message needs to be bold, clear, and instantly recognisable—especially on digital screens where content rotates frequently.

Our standard ad design service costs £150 per ad.

Special Offer: We regularly include ad design free of charge when you book a campaign with us.

Contact us to enquire about our current design-inclusive offers and let our creative team make your brand shine!

Why Choose DOOH Billboard Advertising?

Dynamic Content: Update your message in real time, run multiple creatives, or target different audiences by time of day.

Unmatched Reach: With 25,000+ digital screens in the UK and 500,000+ worldwide, your campaign can go as local or as global as you need.

Flexibility: Book by the day, week, or month—perfect for launches, events, or time-sensitive promotions.

Measurable Impact: DOOH campaigns can be tracked for impressions and engagement, giving you clear ROI.

Maximise Your Investment

To get the best results from your budget:

Plan ahead for peak periods and premium locations.

Target strategically—choose screens and cities that match your audience.

Leverage our expertise—our team can help you select the right locations, formats, and creative approach.

Get Started from Just £395

With access to the UK’s largest DOOH network—and thousands of traditional billboards—Supreme makes it easy and affordable to launch your next campaign. Whether you want to light up London, reach commuters in Manchester, promote an event in Peterborough, or run a global campaign, we have the scale and expertise you need.

Ready to make your brand unmissable?
Contact us today to discuss your campaign, check our latest special offers (including free ad design), and discover just how far your budget can go with digital billboard advertising.

Your message. Your audience. Your campaign—on 25,000+ digital screens across the UK, starting from just £395.