Frequently Asked Questions
DOOH (Digital Out-of-Home) Advertising refers to digital media displayed in public spaces. It includes digital billboards, screens in transit areas, shopping centres, gyms, clinics, and other high-traffic locations.
DOOH offers higher engagement, flexibility in messaging, consumer targeting, and the ability to reach a large audience. It also provides better measurement and analytics compared to traditional OOH and has a favourable consumer perception.
DOOH ads can be found in various locations, including shopping centres, airports, bus stations, train stations, local streets, motorways, sports arenas, office buildings, gyms, health clinics, and even inside taxis.
The duration of DOOH ads can vary. Our ads play from 6 to 30 seconds, depending on the type of screen. Call us for more details on a particular screen you would like.
We cannot guarantee every ad will run at a certain time due to the media owner giving precedence to a corporate client. This is rare but if your ad did not run that hour then it will run in your next scheduled hour.
Types of Prohibited Content:
- Obscene or Explicit Content
- Tobacco and Alcohol Advertising
- Illegal Activities
- False or Misleading Information
- Violence and Discrimination
- Defamatory Content
- Political Advertisements
- Health Claims
- Trademark Infringement
- Content Targeting Children
All ads submitted will be reviewed by the board owner, using the ASA guidelines.
We work with the world’s leading billboard owners including JCDecaux, Boomerang, Clear Channel, Ocean, Global, Lamar, Storm, Outfront, Ströer, Broadsign, and KeyMe.
If there is a large-format billboard available in your target area then yes we will definitely consider it for your campaign. Pricing for large format billboards is higher than standard format boards due to their engagement, naturally, but we don’t charge a premium for them like other ad agencies, we look at the reach of all target area billboards and determine the best ones for your budget.
No, that’s not necessary. Once you have decided when and where you want to advertise you then pay for your campaign. We will design your ad(s) and schedule them to play.
We are based in Cambridgeshire, England. We are on GMT timezone but can be flexible on meeting times for overseas businesses.
Yes, absolutely. The process is the same, we source the boards in your target area. We have access to 100,000’s of digital billboards worldwide.
We will give you our bank details to make a transfer. This is the same for overseas customers, with our IBAN number provided too.
Absolutely. We can give you the artwork size and format for the billboard you want. Send us your ad via email or G Drive.
We are graphic designers and marketing experts, with previous sales of £27m+ generated for brands. We have served 100’s of UK businesses over 20 years.
Yes, absolutely. You can have as much reach as you want. The more reach you order, the more discounted it will get.
Once your ad has been designed and you have approved it we transmit it to the billboard owner to review and approve. This usually takes 2-4 working days.
Yes we do. Our standard ad design is for a graphical ad. We will also include animation where possible. Video ads require specific software and extra time to create. We have certain formatting we have to adhere to in order for the ad to play. Contact us if you would like a video ad for your business.
Our prices are indeed amongst the cheapest you will find for DOOH advertising. Our ad platform can target by location, traffic volume, day of week and hour of day. It cannot play at a specific minute of an hour. Our ads can take up to 4 working days to launch due to workload and approval time.