Easter Advertising Tips
Which Businesses Will Benefit Most from DOOH Advertising at Easter?
As Easter approaches, the high streets, shopping centres, and transit hubs across the UK buzz with activity. Families are out shopping for gifts, planning getaways, and enjoying seasonal experiences—making it the perfect time for businesses to capitalise on increased foot traffic and consumer spending. Digital Out-of-Home (DOOH) advertising offers a timely and highly effective way to reach these on-the-go audiences in real time, with eye-catching creative and contextually relevant messaging.
But which businesses stand to benefit the most from DOOH advertising during the Easter season? Below, we break down the top sectors that can harness DOOH’s power to boost visibility, sales, and brand engagement.
1. Retailers and High-Street Brands
Easter marks a significant sales period for retailers, especially those in fashion, electronics, homewares, and confectionery. Spring sales, new season product launches, and holiday gift guides are all major consumer draws.
DOOH screens in shopping centres and along high-traffic pedestrian zones provide an ideal platform for showcasing promotions and driving shoppers in-store. Retailers can leverage dynamic creative to update offers throughout the day, promote flash sales, or tailor content to different store locations.
With families shopping for Easter gifts or updating wardrobes for spring, the visibility DOOH provides can be a game-changer in influencing last-minute purchase decisions.
2. Supermarkets and Food Brands
From Easter eggs to roast dinners, food is a major part of the Easter celebration. Supermarkets, grocery delivery services, and food brands can use DOOH to promote seasonal products, bundle deals, and recipes.
Screens near supermarkets, on high streets, and at petrol stations allow advertisers to engage consumers just before point-of-purchase. For example, a bakery could promote freshly baked hot cross buns in real time, or a supermarket chain could display meal inspiration and direct customers to their nearest location.
Additionally, DOOH’s contextual capabilities mean content can be adapted based on weather, time of day, or stock availability—enhancing relevance and driving conversions.
3. Tourism and Leisure Providers
With a long weekend and (hopefully) warmer weather, Easter presents a prime opportunity for UK families to enjoy day trips, staycations, and leisure activities. Destinations such as theme parks, zoos, holiday parks, museums, and even local councils promoting Easter festivals can all benefit from DOOH.
DOOH can drive footfall to venues by targeting screens in transit hubs, service stations, and along motorways—ideal for catching the attention of travelling families. Additionally, interactive campaigns can increase engagement, for example by displaying live ticket availability or showcasing user-generated content from visitors.
Campaigns that encourage advance bookings, promote early-bird discounts, or highlight special Easter events will perform particularly well.
4. Hospitality: Restaurants, Cafés & Pubs
Easter is a social occasion, and many families celebrate with meals out or afternoon treats. Restaurants and cafés can use DOOH to promote seasonal menus, Easter brunch specials, or family dining deals.
Positioning DOOH content around city centres, local neighbourhoods, or retail parks can influence spontaneous dining decisions, especially over the long weekend when people are out and about. For larger chains, geo-targeted DOOH can help advertise the nearest location to where the ad is being shown—maximising footfall and relevancy.
5. Event Organisers and Attractions
Local events such as Easter egg hunts, craft fairs, religious services, and kids’ workshops are in high demand. DOOH offers a way for organisers to promote these events quickly and effectively, especially with time-sensitive messaging and location-based targeting.
Community-focused DOOH campaigns can build local buzz and awareness, while national campaigns can push traffic to online ticket platforms or websites for more information.
6. Ecommerce and Delivery Brands
Even though Easter is a traditionally brick-and-mortar heavy period, ecommerce brands can still make an impact. From gift delivery services to online-only retailers offering last-minute Easter deals, DOOH can be a vital part of an omnichannel campaign.
Using contextual DOOH near transport hubs or urban areas can remind consumers to order gifts online before it’s too late. Integrating QR codes or simple calls to action encourages immediate engagement on mobile.
Conclusion
Digital Out-of-Home advertising offers unrivalled visibility, flexibility, and contextual power—especially during seasonal peaks like Easter. Retailers, food brands, leisure providers, hospitality businesses, event organisers, and ecommerce brands can all leverage DOOH to connect with Easter audiences in meaningful, timely, and persuasive ways.
By combining creative storytelling with data-driven targeting, DOOH helps brands cut through the noise during this busy period and reach people where they live, shop, eat, and celebrate. For businesses ready to hop on the opportunity, Easter could be the perfect season to shine.