Is DOOH Cheaper than PPC?

When it comes to choosing the right advertising method for your business, especially for local and location-based promotions, it’s important to look beyond the hype and focus on value. One of the most common forms of online advertising is Pay Per Click (PPC), where you’re charged every time someone clicks on your ad. On the surface, it sounds simple: you pay for results. But in reality, PPC can quickly become a money pit, especially when you factor in the extra costs that come with it.

Digital Out-Of-Home (DOOH) advertising—like our digital billboards—offers a smarter, more cost-effective alternative. Not only does it provide high visibility in real-world locations where your target audience lives, works, or shops, but it also does so without the hidden costs and overheads that make PPC so expensive.

Let’s break down the differences.

Transparent Pricing and No Hidden Fees

One of the biggest drawbacks of PPC is the lack of transparency when it comes to pricing. Sure, you’re technically paying for clicks, but that’s just the beginning. You’ll also need to pay for campaign management, ad setup, analytics, and creative design. Many digital agencies charge a 20–30% commission on your total ad spend just for managing the campaign. That means if you spend £1,000 on ads, as much as £300 of that could go straight to agency fees—before your ad even reaches your audience.

With our digital billboard campaigns, it’s the complete opposite. We don’t charge you a penny for campaign management. All the essentials—location strategy, scheduling, and setup—are included in the package. We believe your advertising budget should go toward actual exposure, not admin fees.

Professional Ad Design Included — At No Cost

Another major cost with PPC advertising is creative design. You need eye-catching visuals to get attention, and that usually means hiring a graphic designer or working with an agency. The price? Easily £250 per ad design, depending on complexity and revisions.

With our DOOH campaigns, we include ad design worth £150 per ad absolutely free. Our professional designers create tailored, high-impact visuals that communicate your message effectively, without you having to spend extra or source a freelancer. It’s all included in the price—no surprises.

Consistent Exposure, Real-World Impact

PPC might give you a boost in website traffic, but that traffic can be unpredictable, and not every click leads to a sale. Worse still, you’re paying every time someone clicks—even if they’re just curious or clicked by accident. And if your target audience isn’t actively searching for your product or service at that moment, your ad might never be seen at all.

In contrast, digital billboard advertising offers consistent, repeated exposure in high-traffic areas. Your message is shown to real people in real-world settings, making it perfect for brand awareness and reaching a broader audience. Whether it’s commuters, shoppers, or locals passing by, your ad is there—unskippable and always on.

Better Suited for Local Advertising

If your business relies on local customers, DOOH is hands-down the better choice. Our digital billboards are strategically placed in high-visibility areas across towns and cities, meaning your ad reaches people in your local area—right when they’re nearby and ready to take action. No complicated targeting, no algorithms, no wasted impressions on people outside your service area.

PPC, on the other hand, often struggles with geographic targeting. You might pay for clicks from people hundreds of miles away, or worse—bots and click farms that drive up your costs without delivering any real leads.

More Bang for Your Buck

At the end of the day, the goal of advertising is to get your brand in front of as many potential customers as possible—for the best possible price. With our digital billboard advertising, you get exactly that: maximum visibility, no management fees, professional design included, and a physical presence in your community.

PPC might work for some businesses, but if you’re tired of watching your budget disappear with little to show for it, there’s a smarter way to spend your advertising pound. Our DOOH campaigns deliver real-world impact, transparent pricing, and better overall value—making them the clear choice for savvy local advertisers.

Result — Our DOOH advertising is cheaper than PPC. Join us.