In today’s fast-paced world, capturing consumer attention is becoming increasingly difficult. With consumers being bombarded by ads on social media, websites, and apps, businesses need to find innovative ways to stand out. Digital billboard advertising, or Digital-Out-of-Home Advertising (DOOH) as it is also known, is a more modern twist on the traditional billboard, is emerging as a powerful marketing tool for local businesses. But what exactly makes digital billboards so effective? Let’s dive into the top six benefits of digital billboard advertising for local businesses.
1. High Visibility and Reach
One of the most significant advantages of digital billboard advertising is the sheer visibility these displays offer. Located in high-traffic areas like busy intersections, highways, or shopping districts, digital billboards are seen by thousands—if not millions—of people daily. Unlike online ads, which can be blocked, ignored, or scrolled past, billboards are hard to miss.
Local businesses, especially those that depend on foot traffic or geographical proximity, can capitalise on this by placing their digital billboards in locations where their target audience is likely to be. For instance, a local restaurant could benefit from having a digital billboard on a nearby highway, attracting commuters who may be looking for a place to stop for lunch.
If you don’t get noticed, you don’t have anything. You just have to be noticed.
Leo Burnett
2. Dynamic Content and Flexibility
Traditional billboards are static, meaning they display a single image for weeks or even months. Digital billboards, on the other hand, offer dynamic content. Businesses can change the message, design, or even the entire ad based on time of day, audience, or current events. This flexibility allows local businesses to run time-sensitive promotions, such as “Happy Hour Specials” at a bar, or to update content based on seasonal trends.
Multiple ads can run on a single digital billboard in a rotating sequence, increasing exposure and allowing businesses to share a variety of messages with their audience. This adaptability makes digital billboards an incredibly versatile advertising tool for businesses of all sizes.
3. Cost Effective Marketing Solution
While the initial cost of digital billboard advertising may seem higher than other forms of advertising, the long-term benefits often outweigh the costs. At Supreme we keep our prices low. Lower than the majority of other outdoor advertising agencies in the UK. Local businesses can customise their campaigns based on their budget, running ads during specific times of the day or for shorter durations, making it more affordable.
Additionally, with digital billboards, there’s no need for printing or installation costs associated with traditional billboards. Since the content is digital, ads can be uploaded instantly, cutting down on production costs and allowing for quicker turnaround times.
For local businesses that may not have the budget for a long-term billboard campaign, digital billboards provide an accessible and flexible option. By strategically scheduling when and where their ad is displayed, businesses can make the most out of their advertising budget while reaching a broad audience.
4. Enhanced Targeting Capabilities
One of the most compelling features of digital billboards is their ability to provide precise targeting. With traditional billboards, you have little control over who sees your ad; it’s simply displayed for everyone driving or walking by. However, digital billboards equipped with advanced technology, such as geofencing or time-based scheduling, offer much more precision.
For instance, a coffee shop could run ads during morning rush hour, targeting commuters who might be in need of a caffeine boost. Or, a local retail store could display an ad on a billboard near a shopping centre to entice passersby during weekends or holiday shopping seasons.
This level of targeting ensures that local businesses can deliver their message to the right people at the right time, increasing the chances of turning viewers into customers.
5. Local Community Engagement
Digital billboards offer businesses the opportunity to become more involved in their local community, which can significantly enhance brand awareness and loyalty. By using a digital billboard to promote local events, charitable initiatives, or partnerships with other local businesses, companies can position themselves as active participants in the community. This localised approach resonates deeply with people, as consumers often prefer to support businesses that are seen as contributing to their neighbourhood.
For example, a local gym could use a digital billboard to sponsor and advertise a charity run happening in the community, or a Parkrun. By associating their brand with community involvement, businesses not only build goodwill but also increase their visibility among a hyper-local audience. This creates stronger brand awareness as people begin to associate your business with positive community contributions.
6. Non-Intrusive Advertising
Unlike online ads, which can sometimes be seen as intrusive or disruptive (think pop-up ads or unskippable video commercials), digital billboards provide a non-intrusive way to engage potential customers. People encounter digital billboards naturally in their day-to-day lives, whether during a commute, a walk around town, or a shopping trip. This passive, yet highly effective form of advertising ensures that viewers are not annoyed or distracted by the message, but rather engage with it in an organic way.
Additionally, because digital billboards are so eye-catching and strategically placed, they naturally capture the viewer’s attention without feeling forced. This high-impact but non-disruptive form of advertising ensures your brand message is delivered in a way that resonates positively with your audience, ultimately enhancing brand awareness and customer goodwill.
The Supreme Conclusion
Digital billboard advertising is a highly effective tool for skyrocketing brand awareness. From capturing attention in high-traffic areas to enhancing emotional connections with viewers, digital billboards offer businesses the opportunity to make a lasting impression. The flexibility to target specific audiences, integrate with online campaigns, and track performance in real-time makes digital billboards one of the most versatile and impactful advertising mediums available today.
For any business looking to amplify it’s brand please contact us. We’re here to get you noticed in the right areas, at the right time.